SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the popular trends in a modern SEO is a tendency to avoid utilizing automatic SEO applications. It is even said that using automated software can hurt your search engine rankings. On the other hand, search engine optimization is a field where the volume of tedious routine job is enormous. Performing all of it by hand is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to understand which tasks can be performed by hand indeed, and which ones are better to apply automatically.
1) Content creation. There are hundreds of products that supply automatic synonymizing of any content. There are tools that even claim to create human-readable texts created absolutely automatically. Obviously, until computers will start to understand the sense of a text, they won’t be able to create a more or less readable automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, instead of putting those money into some “powerful” tool that does this automatically.
2) Building backlinks. This is the second important SEO task, though somebody could name it the first. A quality link building requires you to examine hundreds of potential link partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rating at the same time. This task can be made automatic for a small percent, because you don’t have to find potential linking platforms manually. Nevertheless, the final conclusion still is upon you. It is you who should evaluate the quality of websites and measure their relevance to your theme. Finding link partners is merely 10% of the entire job. The rest is performed manually.
3) Monitoring search engine rank. All in all, you use this to evaluate your efforts – whether you’re doing ok, or your activity doesn’t fit the target. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need such a large depth. If your website isn’t listed within the first 20-30 results – nobody finds it anyway. So in a SEO sphere it is better to restrict search engine position checks with first 40-50 results. However, if there is a large volume of keywords to monitor, the process may still require a large amount of time. And here is where an automatic tool is really irreplacible! With an automated rank monitor you can save tons of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly applications, to exclude potential issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your field is another job that is automated with minimum efforts. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are a lot of ways of finding good keywords and many of them can be dug through automatically.
In conclusion, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking